今日,Sony就之前带着纳粹符号的广告作出回应:该并非PS3广告,而是由BBDO Chile制作,在未经授权的情况下参加了各类活动。

为此,BBDO Chile就此事表示抱歉。
以下为引用的内容: This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.
Cristián Lehuedé B. Presidente Ejecutivo BBDO Chile |